Steve Parsons’s Woolblog is always so informative. In this one I first heard of “mulesing” sheep! (He also commented on something I have long lamented: squares of polyester sold in craft shops as “felt.”)
How do we know wool is ethical?
This week I have been asked that question by New York Knitwear Designer, Jennifer Raish.
Jennifer is a pioneer in the new industrial revolution which is about niche produced quality items distributed internationally and sold digitally. Jennifer wants to know that she is providing her customers with ethically produced goods and her customers want to trust her. As the world moves rapidly towards digitally shared information and niche markets customers want to know more about who made their thing. These customers want to feel special about their purchase.
Jennifer’s fantastic things are on Etsy.. you should take a look… www.etsy.com/shop/rosetung
Quality, Niche, Personalised & Exclusive have replaced Average, Mass, Standard and Boring.
This is how things are from now on, if you own a large factory you need to think long and hard about this and who will be your customers in 5…
View original post 886 more words